A single front door for Stirling online
A new digital platform called In Stirling is being created to draw together the city’s events, attractions, offers and day‑to‑day information in one place. Developed by Go Forth Stirling BID, the hub is pitched as Stirling’s “digital front door”, with space for every business and organisation to build a profile and connect directly with customers, residents and visitors.
"Our ambition is for 'In Stirling' to become the first thing people open when they're planning a visit, looking for something to do or searching for a local business. We want this to become the digital home of Stirling – a place where residents, visitors and businesses all connect."
The organisers say the aim is simple: reduce the scatter of information across multiple sites and social feeds and give people a clear route to what’s happening in the city. The platform is open to businesses and organisations across Stirling, from shops and cafés to attractions, trades, charities, venues and community groups.
What businesses will be able to do
Each participating business will receive its own profile and dashboard. According to Go Forth Stirling BID, features are expected to include:
- Links to company websites and social channels
- Tools to promote events and special offers
- Posting updates for app users
- Appearance on a city‑wide interactive map
- Uploading photographs and key information to enhance listings
The idea is to give local firms a centralised presence while still pointing customers back to their own sites for bookings, menus, ticketing or contact details. The BID describes it as an opportunity for businesses to showcase what they do in a format people can browse quickly on their phones.
How residents and visitors can use it
For the wider public, In Stirling is designed as a simple way to discover what’s on and where to go. Users will be able to:
- Scan upcoming events and activities
- Browse promotions and seasonal offers
- Explore attractions across the city
- Find shopping and dining options
- Check travel and parking details
The promise is a clearer picture of Stirling’s cultural and retail calendar, with local information gathered into a single feed rather than spread across numerous pages and posters.
Who it serves and how it fits together
Go Forth Stirling BID says the hub is intended to be city‑wide, not limited to the centre or any one sector. Participation is encouraged from independent traders and national brands, professional services and community groups alike. The approach is meant to complement—not replace—existing websites and social media by signposting users to the latest updates and giving smaller operators a straightforward way to be discovered.
| Stakeholder | What they gain via In Stirling |
|---|---|
| Businesses & organisations | Managed profile, dashboard, event/offer promotion, links to own channels, visibility on interactive map |
| Residents | Single place to find local events, deals, attractions, travel and parking information |
| Visitors | Quick overview of what’s on in Stirling, places to eat and shop, and how to get around |
Getting involved
Registration is open to all businesses and organisations across Stirling, including shops, cafés, restaurants, tradespeople, attractions, charities, community groups, professional services and venues. Firms will be able to upload their own details and keep profiles updated so information remains current.
Go Forth Stirling BID frames the project as a practical step to help people find what they need more easily and to give local enterprises a stronger shop window. The success of the hub will rest on take‑up, and the BID is encouraging a broad mix of participants so the listings reflect the full spread of Stirling life—from family days out and live gigs to practical services and everyday shopping.
