The town’s Football Club has turned to Dagenham’s industrial past for its new look. Dagenham & Redbridge FC have revealed the Club’s 2026/27 away kit, produced in partnership with designer collective Acid FC, with styling that nods to the area’s motoring legacy.
Design rooted in local history
The new shirt takes visual cues from the Escort 1850 GT Mark I — the car built at the Ford factory in Dagenham which went on to win the 1970 World Cup Rally and became widely known as the "Ford Mexico". The kit's subtle racing-inspired details echo the Escort’s livery, aiming to bridge football, fashion and motorsport in a look intended for both the terraces and everyday wear.
Collaboration and community focus
Imagined and designed by Acid FC, the collaboration follows the Club’s previous creative partnerships and signals an ongoing effort to place Dagenham & Redbridge at the intersection of local culture and sport. The campaign highlights the supporters and families whose commitment underpins the matchday atmosphere.
"The campaign itself focuses on the people who make following a football club special."
The campaign images were shot at Chop Shop Tavern in Leyton — a car-themed bar whose aesthetic complements the kit’s inspiration. Two partners of Dagenham & Redbridge players model the shirt in the launch images, intended to represent the travelling fans who follow the Daggers across the country.
Event and local connections
Supporters will be able to see the kit celebrated at an official launch party hosted by Chop Shop Tavern. The choice of venue underlines the connection between the design and the borough’s manufacturing heritage, and it creates a local moment for fans to gather ahead of the new season.
- Designer: Acid FC
- Inspiration: Escort 1850 GT Mark I (Ford Mexico)
- Launch party: Chop Shop Tavern, Leyton
- Campaign photos: Joshua Tarn
| Event | Date | Venue |
|---|---|---|
| Official 2026/27 Kit Launch Party | Thursday 6 August | Chop Shop Tavern, Leyton |
For many in Redbridge the shirt will be more than a piece of kit — it is a deliberate gesture towards local identity, connecting the club with the borough’s industrial past. The collaboration also keeps the club visible beyond the pitch, tapping into creative culture to produce a design that organisers say works equally as a matchday strip and a piece of streetwear.
As the new season approaches, supporters will watch to see whether the shirt becomes a symbol of pride in Dagenham’s heritage and of the Club’s ambitions to strengthen ties between football, local history and fashion.
