instantprint, the Rotherham-based printing company, has announced a £2m investment aimed at expanding its stickers and labels production. The upgrade introduces new HP Indigo digital press technology and an ABG DigiLase Duo digital finishing line with Dual Bar DigiJet, designed to boost capability for premium finishes, specialist materials and more intricate custom shapes.
What the upgrade includes
The new production line combines enhanced digital printing with advanced finishing to support:
- Premium embellishments such as foil, Spot UV and tactile finishes;
- Shorter print runs and more efficient production of custom shapes;
- Increased material options including transparent and specialist substrates, and reel label formats;
- Thermal lamination for improved durability and a higher-end appearance.
instantprint says the investment will allow customers to access a wider range of premium stickers and labels without compromising on affordability, speed or ease of ordering through its online platform. The company has already invested previously in its large format category; this latest spend targets the growing market for distinctive packaging and branded products.
“Whether it's product packaging, branded giveaways or promotional materials, stickers and labels are often the finishing touch that helps a business make a memorable first impression,” said Laura Mucklow, Head of Brand at instantprint.
Local significance and customer impact
For Rotherham, the expansion reinforces the town’s manufacturing and light-industry base and underlines the role of local firms in supplying print and packaging solutions across retail, events and marketing sectors. By increasing capacity for premium and specialist items, the company may help local businesses — from start-ups to established brands — access professional-grade print finishes previously limited to larger runs or specialist suppliers.
Instantprint’s focus on shorter runs and customisation reflects broader market shifts where brands seek more bespoke packaging and promotional items without long lead times or large minimum orders. The combination of HP Indigo digital print quality and the ABG DigiLase Duo finishing equipment positions the firm to meet those demands more competitively.
| Investment | Key equipment | Expected benefits |
|---|---|---|
| £2m | HP Indigo press; ABG DigiLase Duo with Dual Bar DigiJet | Premium finishes, custom shapes, shorter runs, wider materials |
While the announcement highlights product and capability gains, the firm has not disclosed specific figures for jobs or local hiring related to the investment. Residents and businesses looking to take advantage of the expanded offering can access services via instantprint’s online platform.
The investment marks another step for a Rotherham business adapting to changing demand in packaging and branded merchandise, and it may have knock-on effects for local suppliers, designers and small manufacturers seeking higher-quality print finishing close to home.
