Wrexham AFC has officially teased its 2026-27 home kit, confirming the shirt will be revealed on Tuesday 28 July with simultaneous launch events in the city and overseas. The club released promotional graphics under the tagline "Our Ground, Our Spirit", signalling a fan-facing roll-out that includes a public gathering in Wrexham’s shopping district.
Details of the launch and the new design
The kit is produced by long-term technical partner Macron. Promotional material published by the club names Firefox as the club’s primary shirt sponsor for 2026-27, replacing United Airlines. The launch events will be held at Eagles Meadow in Wrexham and at Pelé Soccer in New York City at 14:30 BST (09:30 ET) on the day of reveal.
- Designer/manufacturer: Macron
- Primary sponsor: Firefox (replacing United Airlines)
- Launch date and time: 28 July, 14:30 BST
- Launch venues: Eagles Meadow, Wrexham and Pelé Soccer, New York City
Images and leaks emerging ahead of the official reveal — some showing co-owner Ryan Reynolds presenting the shirt to the visiting WWE personality CM Punk — have already circulated online. The club’s promotional copy and published graphics show a predominantly red shirt with a subtle embossed motif, a white V-neck collar and white diagonal shoulder accents.
"Our Ground, Our Spirit"
Local impact and what supporters should expect
The presence of a launch event at Eagles Meadow offers Wrexham supporters the chance to attend an in-person unveiling close to the city centre. While the club's promotional material notes a simultaneous event in New York, the local activation is likely to draw fans wanting first sight of the new strip and the chance to buy the shirt when it goes on sale.
For the club, a change of principal sponsor represents a notable commercial shift ahead of the new season. The replacement of United Airlines with a technology company as front-of-shirt partner will be monitored locally for its implications on sponsorship income streams and retail partnerships.
| Item | Information |
|---|---|
| Manufacturer | Macron |
| Primary sponsor | Firefox (new) |
| Launch | 28 July, 14:30 BST — Eagles Meadow & Pelé Soccer (NYC) |
| Design highlights | Solid red with embossed 3D pattern, white V-neck and diagonal shoulder accents |
Supporters planning to attend should expect a club-led event rather than a match-day atmosphere; details on ticketing, timings for merchandise sales or autograph sessions have not been released in the promotional material. The club’s official channels will carry the full reveal and information on how supporters can acquire the new shirts.
As ever, changes to commercial partners and kit identity are closely watched in Wrexham: they influence matchday retail, replica shirt sales and the wider profile of the club. With a high-profile ownership group and growing international interest, the visual identity worn on the pitch also serves as a tangible statement of the club’s direction off it.
