Reading Football Club have unveiled their new home kit as the club closes out pre-season and prepares for the 2026/27 League One campaign. The updated strip retains the club’s traditional hoops while introducing a red trim and white socks.
Who is on the shirt this season?
Adult shirts will display the logo of the club’s new front-of-shirt partner, Mr Vegas, marking a change from previous seasons. Younger supporters will see a different badge on their shirts: the junior kit carries the branding of Select Car Leasing. The club has also confirmed that female supporters will be offered a choice between shirts featuring either sponsor.
Where and when you can buy it
The club has made the strip available through several retail channels to give fans multiple purchase options ahead of competitive fixtures. Supporters can buy the new kit:
- From the club’s online store.
- At the Fan Store at the Select Car Leasing Stadium.
- In person at a temporary pop-up in John Lewis Reading, on the Ground Floor in the town centre.
The John Lewis pop-up opened at 10am on the launch day and will remain in place until Sunday 9 August, giving a limited window for town-centre shoppers to view and buy the shirts before the new League One season begins.
Local impact and what changes for fans
For many supporters, a new kit represents more than merchandise: it is a visible symbol of the club as it enters a new season. The introduction of two different front-of-shirt sponsors for adult and junior shirts is notable — it means younger fans will wear a distinct commercial branding from the adults. Offering female supporters the option to choose between sponsors acknowledges the growing diversity of the club’s fanbase.
Practical considerations for purchasers include sizing and availability: with demand often high at launch, supporters who want a particular size or the junior/adult variant with specific branding may prefer to order online where stock levels are clearer, or visit the Fan Store at the stadium for in-person assistance.
Pre-season and next steps
The kit was revealed ahead of Reading’s pre-season friendly with Newport County. Fans attending that fixture or the club’s remaining warm-up matches will have the chance to see the strip on the pitch ahead of the opening month of the League One season.
| Purchase location | Notes |
|---|---|
| Club online store | Full range, up-to-date stock information |
| Fan Store, Select Car Leasing Stadium | In-person purchases and matchday availability |
| John Lewis Reading (pop-up) | Ground Floor, town-centre pop-up until Sunday 9 August |
Supporters are encouraged to view a gallery of the new design on the club’s website to inspect details such as the hoop pattern and trim. As the season approaches, the new kit will be a familiar sight across Reading — from matchdays at the stadium to local pubs and shops where fans gather to back the team.
Looking ahead, how the kit is received on and off the pitch will quickly become clear as the team takes to the field in the coming weeks.
