Sunderland AFC and kit manufacturer Hummel have officially launched the club's home strip for the 2026-27 season, a design that explicitly honours the side that won the FA Cup in 1936-37.
Design rooted in club history
The jersey retains Sunderland's familiar red-and-white vertical stripes but introduces a number of period touches intended to link the modern team to that Wembley-winning era. Notable features include a classic white polo collar with a buttoned placket and a subtle tonal jacquard pattern woven into the white stripes, said to be inspired by the filigree decoration on the FA Cup trophy.
Heritage details appear across the shirt: the modern club crest is set within an era-inspired shield surround on the chest, while the outer back of the neck carries a small red emblem displaying the city crest used in 1937 alongside a "1936-37" inscription. Inside the collar, the names of the starting eleven from that historic cup final are listed.
Supporter-facing choices and availability
The shirt has been produced without a main front-of-shirt sponsor, giving supporters what Hummel and the club describe as a cleaner visual presentation. The full home kit will be on sale online and in physical stores from 29 July.
- Manufacturer: Hummel
- Season: 2026-27
- Historic reference: 1936-37 FA Cup winners
- On-sale date: 29 July
- Front sponsor: None
| Feature | Detail |
|---|---|
| Stripes | Red and white vertical |
| Collar | White polo with buttons |
| Heritage mark | City crest emblem + "1936-37" |
| Inside collar | Names of 1937 starting eleven |
For Sunderland supporters, the release is more than a retail moment: it is a visible link between present-day ambitions and one of the club's proudest achievements. The choice to omit a front sponsor will make the shirt stand out on matchdays and among collectors; those planning purchases should note the official on-sale date and official club retail channels as the primary places to buy the new kit.
Sales and reception among fans will be worth watching as the club prepares for the 2026-27 campaign; the design underlines how Sunderland continues to trade on its rich local identity while preparing for the season ahead.
