Shoppers across Darlington and the wider county have been reassured after Asda dismissed social media claims that its popular make-your-own pizza counters were being restricted to weekends. The supermarket said the counters will continue to operate as normal in every store.
What sparked the upset
The controversy began when posts on X suggested the in-store pizza service would only be available at weekends. The content included a photograph purporting to show in-store signage that supported the claim and prompted a wave of complaint from customers who said they often buy customised pizzas during the working week.
- Some posts expressed frustration and suggested the change would hit their choice of evening meals.
- Others questioned the move's impact on footfall for local supermarkets.
- Several users shared images that they said showed new opening information for the pizza counters.
Asda's response
Asda moved quickly to reject the rumour. A company spokesman said:
"We know how much our customers love our pizza counters. They can be reassured that freshly made pizzas will continue to be available in all 464 of our stores as usual."
The statement confirms the service will remain in place across Asda's estate and so should allay concerns among customers who use the counters for an affordable, customised meal.
Prices and provision
The pizza counters offer customers the opportunity to choose base, sauce and toppings when ordering. Asda has recently promoted a World Cup offer for half-and-half pizzas, with the chain advertising prices of £3.98 for a medium and £4.98 for a large.
| Aspect | Detail |
|---|---|
| Stores offering pizza counters | 464 |
| Promoted prices | £3.98 (medium), £4.98 (large) |
Local customers in Darlington will therefore still be able to order made-to-order pizzas any day of the week from their nearest Asda store. For families and those seeking a quick customised meal, the counters remain a convenient option.
This is not the first time the future of Asda's pizza counters has been questioned; similar rumours circulated earlier in the year suggesting the service might be discontinued. On each occasion the company has issued clarifications to reassure shoppers.
Shoppers seeking certainty can check in-store signage or contact their local Asda for opening details, but the company's national statement should end any immediate confusion about day-to-day availability.
