Hackney’s own gelato maker is bringing a taste of the east London artisan ice-cream scene to central London this Friday, when Hackney Gelato joins Kitchen at Holmes on Baker Street to give away 500 free scoops to the public.
When and where
The giveaway takes place on Friday 17 July from 12pm on the Kitchen at Holmes terrace at 108 Baker Street. A Hackney Gelato trike will be dishing out the complimentary portions until the 500 allocation runs out.
Flavours and terrace details
The company says few flavours will be available during the free distribution. If you miss out on a free scoop, the joint Kitchen at Holmes x Hackney Gelato Terrace will remain open throughout the summer, serving sundae creations and gelato-based cocktails.
"The free scoop giveaway takes place on Friday 17th July from 12pm, once the 500 are gone, they’re gone so arrive early!"
Highlights on the regular terrace menu will include a collaborative sundae developed by Hackney Gelato co‑founder Enrico Pavoncelli and Kitchen at Holmes executive chef Stefano Motto, alongside frozen cocktails such as a Classic Sgroppino made with Hackney Gelato’s Sicilian Lemon.
Practical points for readers
- Free scoops available from 12pm on 17 July, at the Baker Street terrace — arrive early as supplies are limited.
- Flavours expected to include Clotted Cream & Strawberry, Pistachio, and Alphonso Mango Sorbetto.
- The summer gelato terrace is open daily (weather permitting) through to 30 September.
For Hackney residents, the event is a reminder of the wider appeal of local food producers: a neighbourhood brand is being showcased in central London, which may help raise its profile and draw new customers back to its east London bases.
| Event | Details |
|---|---|
| What | 500 free gelato scoops from Hackney Gelato |
| When | Friday 17 July, from 12pm |
| Where | Kitchen at Holmes terrace, 108 Baker Street, Marylebone |
| Terrace open | Daily (weather permitting) until 30 September |
While free samples are always popular, they are by nature fleeting. If you plan to go, consider public transport: Baker Street is well served by Tube and buses, but terraces can get busy on summer weekends. If you miss the giveaway, the terrace menu offers larger desserts and gelato cocktails created by the two teams.
For local food and drink businesses, collaborations like this show how Hackney producers can extend their reach. For customers, it’s an opportunity to try house-made gelato for nothing — provided you are among the first through the gate on Friday lunchtime.
