Jet2.com has announced a substantial expansion of its winter 2027/28 ski programme from Birmingham Airport (BHX), releasing in excess of 56,000 seats for sale. The carrier will operate services to six European ski gateways across the season, a sign of growing demand for winter sports travel from the West Midlands.
Destinations and season
The airline plans to fly from mid-December 2027 throughout the winter season to the following airports:
- Chambéry
- Geneva
- Grenoble
- Salzburg
- Innsbruck
- Turin
Company figures show the offer reflects sustained interest from the airport’s catchment. Birmingham Airport serves more than nine million people within an hour, giving operators a large local market for leisure and VFR (visiting friends and relatives) travel as well as business traffic.
Why Birmingham continues to attract carriers
Airlines seeking to grow increasingly view Birmingham as an attractive alternative to more congested UK hubs. Available runway and terminal capacity, together with operational resilience, were cited as factors that support expansion. The airport is engaged in a substantial redevelopment, a £300 million transformation programme, aimed at increasing capacity and improving facilities for both passengers and airlines.
"We enjoyed another successful ski season last winter,"
The move follows a wider trend of carriers adding capacity where airports can offer slots and infrastructure without the constraints experienced at some larger, busier UK airports.
Local impact and practical information
For passengers across Birmingham and surrounding areas the expanded programme offers more choice of airports serving key Alpine resorts at peak times for winter sports travel. Those planning trips should check flight schedules and package options with Jet2.com and travel agents, and book early given the strong demand indicated by the airline.
| Metric | Detail |
|---|---|
| Seats released | 56,000+ |
| Season start | Mid-December 2027 |
| Transformation investment | £300 million |
Local businesses linked to travel and tourism are likely to benefit if demand materialises as expected, while the airport’s ability to host more winter routes reinforces its strategic role in the Midlands transport network. Passengers should monitor official airport and airline channels for full timetables and booking details as the operator confirms exact frequencies and times.
