Rochdale AFC have confirmed the club's new away kit for the 2026/27 season, a predominantly soft pink strip supplied by O’Neills. The club says the shirt will be available from 10am on Saturday, both at the in‑store Club Shop and online.
Design and matchday look
The shirt features pink as the dominant colour with white side panels and a trim combining pink, white and black. The club will pair the top with white shorts and socks, and the playing shirt carries a black badge and black sponsor logos.
Rochdale’s statement notes this is the club’s fourth season with O’Neills as manufacturer and comes as the team prepares for its return to the English Football League.
Sponsors and community links
The club has thanked the companies that will appear on the new playing kit. Key commercial partners displayed include:
- Crown Oil — front of shirt
- HY Solicitors — sleeve sponsor
- Andrew Kelly Lettings — back of shirt
- Target Fire — shorts sponsor
| Kit element | Detail |
|---|---|
| Primary colour | Soft pink with white panels |
| Manufacturer | O’Neills (fourth season) |
| Matchday extras | White shorts and socks |
Photoshoot and local involvement
The club held a photoshoot at The Baum in Rochdale, thanking the venue for hosting and for providing a member of staff who took part in the launch images alongside players Casey Pettit, Ed Francis and Dan Moss. A gallery of images from the shoot has been made available on the club’s website.
Supporters wanting to buy the new strip can visit the Club Shop from 10am on Saturday or order through the club’s online store.
The reveal completes the club’s early kit rollout this summer; the home shirt was unveiled earlier in the month as part of the club’s preparations for the coming season.
