Swansea City have presented their new home kit for the 2026-27 Championship season, a white shirt highlighted with copper and black pinstripes produced by sportswear firm Joma. The club says the design pays tribute to Swansea’s industrial past while incorporating modern, sustainable materials.
Design, heritage and sustainability
The home strip restores copper as a prominent colour for the first time since the 2015-16 season, with thin vertical pinstripes and copper trim on the collar and cuffs. The manufacturer describes the fabric as made from 100% recycled polyester, featuring a micromesh finish for breathability and a flatlock seam system intended to improve flexibility and comfort on the pitch.
Where and when supporters can buy it
The club confirmed the shirt will be available to purchase in-store and online from 10am on Saturday 1 August. Supporters will also see the new strip worn for the first time at the Swans’ home pre-season friendly against CD Leganés later that day.
- Manufacturer: Joma
- Material: 100% recycled polyester
- On-sale: 10am, Saturday 1 August (in-store and online)
- First match: Home pre-season friendly vs CD Leganés, afternoon of 1 August
New partnerships and a familiar sponsor
The jersey debuts new front and sleeve partners: AG1 appears on the shirt front and ASI:One on the sleeve, while long-standing sponsor Swansea Building Society remains on the back. The club highlighted that AG1’s deal marks the wellness brand’s first partnership in football.
"This partnership just feels right. AG1 and Swansea City are both about showing up every day, putting in that work, and always looking to level up. It’s exciting to be part of something that brings people together through football, wellness, and that shared commitment to performing at your best. I’m looking forward to seeing what we can build together this season."
The quote above was provided by the club and credited to Snoop Dogg, a co-owner of the club, who features in the launch material alongside local contributors including the Dunvant Male Voice Choir.
| Detail | Information |
|---|---|
| Primary colour | White with copper & black pinstripes |
| Supplier | Joma |
| Material | 100% recycled polyester |
Locally, the return of copper on the shirt has been emphasised as a nod to Swansea’s industrial heritage. The club has framed the design and manufacturing choices as part of broader environmental goals, noting the use of recycled materials as an effort to cut plastic waste.
Supporters planning to buy the shirt should expect the usual retail channels to stock the new strip from the announced release time. With the Championship season ahead and pre-season fixtures under way, the new kit will be a familiar sight around the Liberty Stadium as the squad prepares under manager Vitor Matos.
Further images and footage from the launch were published by the club alongside the announcement.
