Swansea City will wear a specially produced, limited-edition pre-season shirt on their summer tour that will not be available for public sale, the club’s new kit manufacturer Joma has produced the design.
Design and branding
The 2026-27 pre-season top is a pared-back white-and-black design with a notably large collar. Unlike the regular home and away kits, the pre-season shirt contains no additional colours and is intended only for use during the tour.
Unusual sponsor and charitable intent
Most strikingly, the shirt carries the logo of Death Row Records, the American record label that is linked to the club’s minority owner, Snoop Dogg. Following the summer tour, all match-worn versions of the shirt will be put up for auction with proceeds directed to the Swansea City AFC Foundation.
- Manufacturer: Joma
- Colours: White and black only
- Distinctive feature: Large collar
- Sponsor: Death Row Records
- Availability: Not on general sale; match-worn shirts to be auctioned for the club’s foundation
Practical details
The official launch date for Swansea’s regular 2026-27 kits has not been revealed. Supporters who want to own a piece of the tour shirts will only be able to do so via the planned auctions of items worn during matches.
| Item | Detail |
|---|---|
| Manufacturer | Joma |
| Primary colours | White and black |
| Sponsor | Death Row Records |
| Public sale | Not available |
| Charitable action | Match-worn shirts to be auctioned for Swansea City AFC Foundation |
The link between the club and high-profile figures in its ownership group has occasionally influenced kit decisions in the past; this pre-season top continues that trend while directing revenues from player-worn shirts to local charitable work. For supporters in and around Swansea, the auction offers a chance to acquire a limited item while contributing to the club’s community projects.
Further information on auction timings and how to bid should be expected from the club in due course ahead of or following the tour.
