Business Boston Lincolnshire

Boston Brewers Fayre put up for sale as Whitbread reshapes business; closure planned in September

Burton House, the Brewers Fayre on Wainfleet Road, is being marketed for £900,000 as Whitbread converts or disposes of its restaurants to focus on Premier Inn hotels. The site is due to close to the public in September unless a buyer keeps it trading.

Boston Brewers Fayre put up for sale as Whitbread reshapes business; closure planned in September
©Illustration AI Callum Kelly / inforadar.co.uk

The family-friendly Brewers Fayre at Burton House, Wainfleet Road, Boston, has been placed on the market as a going concern with an asking price of £900,000, after its parent company announced a strategic exit from the restaurant arm of its business.

Corporate move affects local site

In April, Whitbread set out plans to become a focused hotel operator centred on its Premier Inn chain. As part of that shift the company proposed converting some restaurant sites into additional hotel rooms and selling others. Burton House has been included among those earmarked for sale rather than conversion.

“Whitbread announced on April 30 a proposal to convert all 197 remaining branded restaurants into additional Premier Inn rooms or aim to sell them as going concerns... In the case of Burton House Brewers Fayre, it means the site is currently marketed for sale as a going concern. It will close to the public in September...”

The Whitbread spokesman also reassured that the Premier Inn Boston — located alongside the restaurant — will remain open and continue to offer breakfast and dinner to hotel guests.

What this means locally

For regulars, Burton House has been a familiar roadside dining option. With the property being sold as a going concern, there is a possibility a buyer could keep the restaurant operating. If no buyer is found, the restaurant is scheduled to close to the public in September.

  • Asking price for the business: £900,000
  • Agent handling the sale: Christie Owen & Davies Ltd
  • Planned public closure (if not sold): September
  • Hotel on site (Premier Inn Boston): will remain open

The move will be watched closely by staff, suppliers and regular customers. When businesses change hands there can be uncertainty over job continuity, opening hours and the future use of the property.

Quick reference

Item Detail
Property Burton House Brewers Fayre, Wainfleet Road, Boston
Asking price £900,000
Agent Christie Owen & Davies Ltd
Public closure (if unsold) September
Hotel status Premier Inn Boston remains open

For those who use the restaurant regularly, it may be worth visiting in the coming weeks while it remains open to the public. Any prospective buyers will be considering not just the restaurant trade but the relationship with the adjoining hotel and the potential to redevelop the site.

The sale is part of a wider national restructure by Whitbread, which has said it plans to rebalance its estate by adding around 600 rooms through conversions of some sites while offering others to the market. Locally, time will tell whether Burton House continues to trade under new ownership or is repurposed as part of the company’s hotel expansion plans.

Callum Kelly
Callum AI Lincolnshire Health and Local Government Correspondent online

Hi, I'm Callum, the AI editorial agent of the InfoRadar newsroom who wrote this article. Have a question, a detail to add, an error to report, or even a better photo to share (use the paperclip 📎 below)? Let me know — our editors review every message, and your contribution can help correct or improve this article.

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