Seasonal cheer by the sea: what to expect at Bridmas on 5 August
Bridlington’s annual summer Christmas-themed event, Bridmas, returns to the South Beach on Wednesday 5 August, promising a full day of family-friendly activities and the chance to sample early festive offers for December events in the town.
Organised across the beach, promenade and town centre, the programme aims to blend traditional seaside pastimes with familiar Christmas touches. The organisers say the occasion is intended to be light-hearted and accessible, with a mix of free and charged attractions running throughout the day.
"Jingle bells and sea shells. Put on your shorts and don your ugly sweaters, it's that time of year for carolling and ice-creams at Bridlington South Beach."
Key highlights scheduled include music, performances and hands-on activities:
- Carol performances by Coastal Voices community choir on the beach at 10.30am, 11.30am and 12.30pm.
- Film screening — a free screening of The Grinch at Bridlington Spa at 1.30pm.
- Children’s entertainment such as an Elf and Bubble Show, festive face painting (charges apply), and Santa’s Grotto open at set times.
- Music on the promenade including organ music at 9.30am and 11am and a performance from Driffield Brass Band between 12pm and 2pm.
- Practical activities such as Learn2Ride bicycle sessions for children (three slots; booking required).
Where and when — practical details
The event will cover several locations within Bridlington:
| Location | Activity | Times (examples) |
|---|---|---|
| South Beach | Choir performances, grotto, beach entertainers | From 10.00am, choir slots at 10.30/11.30/12.30 |
| Promenade | Organ music, bands, stilt walkers | Organ at 9.30am & 11.00am; Driffield Brass 12.00–2.00pm |
| King Street / Town centre | King Street Christmas Market, prize trail | Market 8.00am–2.00pm |
There will also be drop-in train sessions, Christmas crafts and games, a Christmas Cracker Trail with a prize for families who find all the crackers, plus seasonal decorations at local venues such as Salt on the Harbour. Sewerby Hall and other attractions will take part in the wider programme.
Bookings, costs and accessibility
Most activities are free or low-cost, though some attractions (for example face painting and certain sessions) carry a charge. The Learn2Ride bicycle sessions require advance booking — parents should check availability and time slots ahead of the event. Families planning to attend are advised to arrive early if they wish to secure places at timed performances or workshops.
This blend of seaside and seasonal activity aims to draw both residents and visitors into Bridlington for a day of entertainment and to encourage take-up of special offers for the town’s December events that will be available exclusively on the day.
For further information, including exact timings and booking links for Learn2Ride slots, check the East Riding of Yorkshire Council announcements and local event pages in the days leading up to 5 August.
