A Miami-inspired burger brand is launching a new outlet in Leamington town centre this week, offering a series of promotional incentives and extended opening hours that are likely to draw local diners and passers-by.
Launch party and promotional offers
SoBe Burger, which was founded in London in 2019, will open its Leamington branch at 106 Warwick Street. The company has said it will give away 100 free burgers to the first 100 customers through the doors on Thursday 23 July from 4pm as part of a launch party featuring a live DJ. In addition, all customers will be able to take advantage of a 50% discount across the in-house opening menu for four days, running from Thursday to Sunday (23–26 July).
The business describes its name as short for South Beach, Miami, and it says the concept grew out of the founders’ experience with smash burgers while visiting Miami. Since 2019 the brand has expanded to become one of the UK’s faster-growing burger names, operating 17 locations and supplying over 220 delivery outlets nationwide.
What customers can expect
- Smashed beef burgers and crispy fried chicken
- Loaded fries and house-made sauces
- Live music at the launch event (DJ)
- Daily opening hours and delivery availability
The new branch will be open daily from 11am to 10pm, and the company has confirmed delivery will be an option for customers who prefer to order online.
| Event | Details |
|---|---|
| Launch party | Thursday 23 July, from 4pm (first 100 customers receive a free burger) |
| Opening discount | 50% off in-house menu, Thursday–Sunday (23–26 July) |
| Address | 106 Warwick Street, Leamington |
| Daily hours | 11:00–22:00 |
Local context
Independent and chain hospitality openings can influence town-centre footfall and provide additional evening economy options for residents and visitors. SoBe’s arrival follows a period in which many restaurants have adapted their offer to include delivery and shorter evening service windows; the chain’s established delivery network suggests it will position itself for both walk-in trade and takeaway demand.
For those planning to attend the launch, queues are likely given the promotional offers. Customers should expect event-related crowds on Thursday afternoon and over the opening weekend.
Further operational details such as job numbers for the new site and longer-term opening plans have not been disclosed.
